PageLines: A Drag-and-Drop Design Editor for Your WordPress Blog

29 July 2013

San Antonio: At times when you create a WordPress blog, you spend hours searching the free themes to find the ideal design. You customize colors, delete columns, change background images but finally you discover one silly deal-breaker of a feature that cannot change.

I think this experience is all too frequent with WordPress themes. But PageLines is expecting to do something about it with its new launch.

At its simplest, PageLines is a design tool that allows you drag and drop features to build your perfect website. You can put in columns or text boxes, move around images, and add special slideshows. If you are a design newbie, you can start with a basic theme and just tweak a sidebar here or there.

PageLines calls this a “design management system” as it works on top of WordPress, a content management system. Up to now, your main options for drag-and-drop website design included tools like Squarespace and Weebly, both of which don’t integrate with WordPress.

But PageLines goes a step more: any developer can code a website feature (like an image gallery or an “accordion” section) and sell it in the PageLines DMS store for website owners to procure. Already, a few hundred developers are creating plugins, themes and features in the same way that they build apps for the Apple app store.

“We would like to be the Apple of websites,” says founder Andrew Powers. “This is the way websites are going to be built in 10 years.”

Proficient designers can combine any of these features into a brilliant, unique, striking website. As Powers says, “it lets people do what they do best: developers can develop, and designers can design, and they can “communicate” via PageLines.

Read more: WordPress Blog Development

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