The 100ms Challenge: Responsiveness of a Website or an Application

23 December 2014

San Antonio: People are on a fast pace today and they want everything to be instantaneous. Nobody would want to keep waiting for something. Same will be the expectations while using a website or an application. Users are getting used to sub-second response times; not just on a home page, but throughout the usage of a mobile app or a website, at all the steps and requests.

It has been a goal for many leaders in the web industry

This has been steered as a persistent long-term effort by several leaders like Google, Facebook, Amazon and others. Their main objective is to deliver any requests in just 100ms, which is certainly instantaneous to the user. While they have not achieved their goal yet, they are still continuing to get closer on their targets.

By pivoting on the actual user experience, one has to consider tuning the client-side code along with the server code architecture. By doing so, they can tune the world to believe that their expectations on instantaneous response is reasonable. If Google could explore the world’s largest database and return results in just a few hundred milliseconds, and Amazon could scout the world’s largest store and do almost the same, there is no point in being proud of delivering results for a query in 6 seconds. There are thousands of websites and applications which deliver responses in less than 500ms.

One second is so long for many reasons. Firstly, users have been adjusted for the faster response times offered by top-class providers. Also, in one second, the users would lose their thoughts, which you usually don’t want to happen. With one second response on each page, you will lose 7% of users and you will also see a drastic decrease (16%) in in customer satisfaction metrics.

However, if the largest players like Google and Facebook could drive towards 100ms, so can anyone. They work on performance validation (beginning to end) on each build and their goals extend to bring down the transaction times at every release. While proceeding in this way, nothing gets added to the code which would be a constraint for the long-term goal of instantaneous response. Each day will be an exercise for you to drive down the transaction times.

Google has tracked the mobile app and website speeds with respect to user experience, and has released the averages for the year 2013. Desktop websites and app speeds were around 2.5 seconds and the speed of mobile sites and apps was around 3.2 seconds. These show that they still have a long way to go to get to 100ms. But that is definitely not an impossible goal.

Fortune Innovations San Antonio, a leading website and mobile app development company, has ample years of experience in the field. Our developers have extensive knowledge on all the development tools and are also updated with latest methodologies. Kindly contact us if you have any requirements on web development and application development. We assure you with the best solution at an affordable cost.

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