Adjustive Web Design: Beyond Responsive and Adaptive Styles

As the technology is evolving continually, we need to optimize the way we display content. A new concept that helps you achieve it is the "Adjustive" web design. People today are adapting to devices of different sizes. But, size of the device doesn’t really affect the way we consume content. Scrutinizing that no user experience (UX) is same, prediction is that the next phase of interface design gives the control back to users with Adjustive web design.

Before getting into the details of it, we’ll just have a glimpse of the most fundamental concepts of user experience (Responsive web design and adaptive content).

Responsive web design (RWD):

Responsive web design is aimed at developing sites with the best viewing experience that includes easy navigation and minimization of panning, resizing, and scrolling across several devices. Many global organizations have rebuilt their web presence using responsive design technique aiming to increase mobile traffic. The Boston Globe was the first premier media website to use this approach which enabled the content to be refitted automatically on different screen sizes.

Core elements of responsive web design comprise:

  • Abandoning fixed grids and clasping flexible-grid layout
  • Presenting media as scalable assets
  • Using CSS3 media queries to be responsive on any screen size

A critical element that fortified the movement towards RWD was separating the content and presentation in web apps. Earlier, the web design industries were using the terminologies acquired from graphic design and publishing. But, the trend to separate content and the rules by which it got displayed was the first censorious step towards expanding the design beyond traditional graphic approaches.

Adaptive content:

Adaptive content is another vital element related to user experience (UX). Adaptive content is similar to getting the content into a particular format so that you can share it on any platform you want.

Core factors of adaptive content:

  • Think of content as a service
  • Build highly reusable content
  • Structure content carefully
  • Separate content and form
  • Invest in good metadata
  • Select a usable CMS

When we look into the launch of new devices, we can observe two emerging trends - bigger is better for tablets and smartphones while smaller is enough for wearables. In response to the frequently evolving device landscape, a new concept has been proposed – the ‘Adjustive Web Design’.

Main elements of Adjustive web design comprise:

  • Adaptive content is the substratum of everything
  • The content display gets adjusted to any screen size
  • UI elements can be adjusted by the user to any desired position

As tablets and smartphones have been using increasingly larger displays, it can be cumbrous for hands. Responsively adjusted UI controls like a site header with just a "hamburger-style" menu won’t be able to overcome this problem, as their general positioning stays fixed. But, going beyond responsively adjusting UI elements for varying screen sizes would fix it. Users should be allowed to place the critical UI elements where they can easily reach. For many years, Apple has allowed its users to select 3 different positions for their dock (left, bottom and right).

Continual improvements in the user experience are very essential as the users are adapting to devices of different screen sizes. As technology advances, we should keep pace by optimizing the approaches and frameworks we use to display content.

Fortune Innovations San Antonio offers truly professional web designs which follow strict security norms and web standards. Our designers are highly skilled and are competent in providing responsive web designs at a moderate cost. Get in touch with us to glean the best web designing services.

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